COACH
Sun and Moon Films was trusted by Coach to produce promotional content for the limited-edition Coach x Matin Kim collection, featuring global girl group KATSEYE.
Centered around the theme “Be A Loner, Be A Lover,” the campaign captured the duality of youth through a bold, unisex collection. Each KATSEYE member brought her own personality and charm to the concept, highlighting the many layers, moods, and identities that define today’s generation.
“BE A LONER, BE A LOVER”
The COACH Matin Kim Collection launched simultaneously in Korea, Japan, and Hong Kong on December 26. This collection draws inspiration from self-expression and the vibrant energy of city life.
